Boston United

Rebrand Concept

Boston United is a proud historic football club and are due to move into a new stadium in 2019. This was seen as a perfect opportunity to modernise the crest and overall image of the club as it embarks on a new chapter. The challenge was to freshen up an already iconic logo which was done so with simplifying the Mayflower boat, more legible text and a new colour palette. Three versions were created with flexibility in mind so it can be used across multiple platforms.

  • Brand Identity
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© Bates Design 2019

Boston, Lincolnshire, England

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