Karlstad United B.K

Sweden

Originally there were two football clubs in Karlstad, however in the summer of 2019 they decided amalgamate both into one club. It was decided that along with a kit supplier, I would design a new club badge, kits, team wear and merchandise to go into a proposal to the board of directors. 

The badge took inspiration from various locations and landmarks in Karlstad to make up the shield, this formed the basis of a new identity and I used this to branch out to create everything else you see in the presentation. Unfortunately our proposal was unsuccessful however I am proud enough of the work to display on here.

Services
  • Identity design
  • Branding
  • Branded Environments