Karlstad United B.K


Originally there were two football clubs in Karlstad, however in the summer of 2019 they decided amalgamate both into one club. It was decided that along with a kit supplier, I would design a new club badge, kits, team wear and merchandise to go into a proposal to the board of directors. 

The badge took inspiration from various locations and landmarks in Karlstad to make up the shield, this formed the basis of a new identity and I used this to branch out to create everything else you see in the presentation. Unfortunately our proposal was unsuccessful however I am proud enough of the work to display on here.

  • Identity design
  • Branding
  • Branded Environments
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© Bates Design 2019

Boston, Lincolnshire, England

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